Dialogue & lip sync
Street interview, vertical
Vertical street-interview shot: a young man holding nothing, framed waist-up on a busy daytime shopping street, looks slightly off-camera and says in Japanese: "正直、思ったより全然よかったです。" He laughs at the end. Handheld energy, passersby blurred behind him. Audio: his voice, street crowd, light wind on mic.
The fake vox-pop is the highest-performing ad format on vertical feeds, and it lives or dies on imperfection: off-camera eyeline, a laugh, wind on the mic. The Japanese script exercises HappyHorse's multilingual lip sync where competitors fall back to dubbing.
- Format
- 9:16 waist-up vox-pop — native feed grammar
- Eyeline
- slightly off-camera — interviews look at the interviewer, not the lens
- Script
- Japanese line in quotes + "laughs at the end" — speech plus a non-verbal beat
- Audio
- voice + crowd + mic wind — deliberately imperfect mix
- The laugh is the money frame — non-verbal beats after the line make the sync read as real.
- Ask for "handheld energy", not "shaky camera"; the first is style, the second is a defect.
Founder talking-head clip
The woman from the image, framed chest-up in a bright modern office, looks into camera and says warmly in English: "We built this for small teams — and it finally feels effortless." Natural hand gesture on "effortless", subtle head movement, soft window light. Audio: her voice, clear and close-mic'd, faint office ambience.
Two-line café exchange
Over-the-shoulder shot in a warm café: a man says in French: "Tu l'as vraiment fait?" — cut to reverse angle, a woman smiles and answers: "Évidemment." Shallow depth of field, afternoon light through the window, espresso machine in the background. Audio: their voices, cups clinking, low café murmur.
Night rain tracking shot
Slow tracking shot following a woman in a yellow raincoat walking down a neon-lit Tokyo alley at night, heavy rain, reflections on wet asphalt, shallow depth of field, anamorphic lens flare, cinematic teal-and-orange grade. Audio: rain on pavement, distant traffic, muffled city hum.